A Writing Career vs. Getting Published
Hey everyone,
Today I’m happy to have author Jennifer Ashley blogging with us at the Bradford Bunch. Jennifer Ashley / Allyson James writes romances, mysteries and mainstream fiction under several pseudonyms. Her most recent releases are Howlin’ by Allyson James (Ellora’s Cave); The Black Dragon by Allyson James (Berkley Sensation); and The Queen’s Handmaiden by Jennifer Ashley (Berkley Trade). Her websites are www.allysonjames.com and www.jennifersromances.com
I can tell you that she’s one of the nicest, most down to earth ladies I’ve had the pleasure to meet. For those of you who aren’t published yet and those of you who are, she has some great advice, so stay tuned.
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First, thank you Denise for allowing me to post on your blog! It’s an honor. I hope the following is helpful for aspiring and new authors.
In five years, I’ve had nineteen books released by NY publishers in mass market paperback. I’ve hit USA Today, won a couple RT awards, won a RITA, sold foreign publishing rights and have been picked up by book clubs in hardback.
Sounds terrific, right? It is, but all that has been a huge struggle, and along the way I made several potential career-costing mistakes. I’m flattered by the number of people who tell me that they want my career–but my response is, “No, you want a much better one!” What I mean by that is: you want to be happily published by a publisher that is going to do well by you from the start, not just published, which was one of the naïve mistakes I made.
Many aspiring authors fix on one hurdle–because it’s a big one–Getting Published. They want to stop the form rejections and land an agent and a contract. Fame and fortune on its way! The problem is, simply accepting a contract, any contract, for any money at any house isn’t the way to a career. It’s a way to get a work in print with your name on it, and if that’s all you want–fine. But say you want to be a romantic suspense author publishing three single titles a year at a NY publisher for gobs of money and hit all the bestseller lists. No matter what it looks like on the outside, things like that don’t just happen. Most successful authors don’t stumble on success, they make their success.
If, in our example, the aspiring rom. sus. author, tired of rejection, accepts the first offer she’s given–a contract for little money at a house that excels at publishing, say, historicals or paranormals–she makes a mistake in thinking this is an easy way in to her career. Why? Because such a house may not have a good program for romantic suspense, and they could give your book such a low print run that it gets buried. All your self-promotion in the world won’t help if readers can’t find your book in the stores, and online sales at this point nowhere near take up the slack.
If your sell-through isn’t very good the publisher may reject your next proposal, or if you already have a second book contracted, they might cut the print run for it based on sales of the first one. This happens more often than you might think. And then they’ll reject your next proposal. So much for your dreams. Back to the drawing board with a new name, to start all over again. The better way to begin your romantic suspense career is to cruise the bookstore, or bookstand at a large retail store, and look at the romantic suspense. Do this at a good cross section of stores in different cities over a period of time. Which publishers seem to be publishing the most romantic suspense? Who are the authors there–do you respect their work? Are they bestsellers? Bestsellerdom speaks not only about a writer’s ability but also publisher support of the author (good print runs, good placement in stores, book buyer incentives).
There’s no guarantee that you’ll spring to stardom if you do submit to these publishers, but it’s good to know which are strong in the genre you want to write. Our next strategy will be how to target these publishers. You might want to start as a category writer and establish your name in the subgenre–but be careful. Pick a house/line that is doing well, where you will have a chance to build an audience. There’s no use selling a two-book contract when the line is cancelled after you’ve published one book. You might want to start in e-publishing, but also be careful–find a house where books do well in your subgenre (different genres sell better at different e-houses–research and ask questions). Find a solid publisher not likely to go out of business while you’re trying to establish your audience.
Come up with a strategy: “I will write three category books a year for two years, at the same time working on a doozy of a single-title, which I will then pitch to the best agents in the rom. sus. field.” If you’re saying to yourself: “Yes, but how do I know a publisher will let me write three books a year for them, let alone buy me in the first place?” That kind of thinking is not allowed!!! Write your three books a year anyway–get yourself on a schedule, target the line, and submit the books. Don’t wait for “permission” to start your career–do it now! True, we all have to adjust our strategy as we go along to allow for opportunities and the unexpected, good or bad. But telling yourself “I will write three books a year for HQ Intrigue” programs your mind to consistently come up with HQ Intrigue ideas. It’s amazing what we can accomplish by training our brain to believe we are successful even before we are successful.
You should start your career long before you get published, which is something I wish I’d understood. I was so excited about finally getting published I didn’t look for the best house for my work; I just took anything anyone was willing to offer me. I was very, very lucky that my first book did well enough to keep my publisher interested in me. Once I wised up, I started targeting my stories to what that publisher did best, and I used that strategy to target other publishers and grow my career. Decide what you write best (and what you’re willing to write day in day out, year after year!), learn the houses that publish that very well, and start submitting. While you’re submitting, write more. Every day I wish that when I’d started my career I’d been smarter, I wish I would have known that a low-money publishing contract didn’t automatically mean big slick books in the front of the bookstores and a slot on New York Times!
But–you can get that if you’re smart about it. Being a bestselling published author isn’t a glamorous dream. It’s a reality that can be reached by hard work, patience, persistence, and good strategy.
Thanks, Denise!
Best wishes,
Jennifer Ashley
aka Allyson James
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Thank you Jennifer! Next time I blog will be December 21, and I’ll be out of town, but I’ll have a blog up anyway.
Talk with you all later.





















